INTERNATIONAL
- David James
- 10 November 2016
17 Comments
The first step for a business person is to make the sale, usually by over-promising and tapping into the emotional triggers of the customer. That is what Trump did. Over and over, he assured everyone that electing him would be 'fantastic'; he would deliver; customer-value is in the bag. The next step, once the sale is made, is for a hard financial logic to be applied. Trump's hype will be, at the very least, toned down. Once the customer has coughed up, business people typically become extremely pragmatic.
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